About Lynetta

My name is Lynetta Simington.

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AKA, the Digital Dorkette.

Working happily as a graphic designer for over a decade now, I’ve been fortunate to be able to gleefully indulge in my obsession with communication design and all things digital. And I get paid for it too!

My head may be in the clouds creatively, but my feet are planted firmly on the ground. I’m an artist who practices the discipline of structured, goal-oriented design. This seed was planted at Parsons The New School for Design, where I earned a BBA in Strategic Design & Management. It blossomed on the job, working with marketing departments and other internal customers and while working with clients as an independent design contractor.

Communication Design & Marketing

A summary of my work

SPAM-GUIDE_oppmax-081114_Page_01I just completed an assignment doing content editing and website development/maintenance with a group of super hard working Digital Marketing team at Edward Jones. They just installed a new Enterprise-based CMS and needed help building pages and getting it up and running. I also helped with the initial stages of creating training guides, so that the employees could quickly get up to speed with using the new system.

Prior to that, I was at Opportunity Max – A Maritz Company doing HTML email template and digital design. Although OppMax is a division of Maritz, they are really a small, highly-personalized marketing agency that offers digital solutions to automotive dealerships. They basically help them to manage their online reputation, increase car sales and strengthen customer relationships. (If you are a car dealership and you haven’t been to the Opportunity Max website, you should check them out at oppmax.com.)

I worked with the hugely talented (yet surprisingly small) Interactive Design department in St. Louis and Las Vegas to create and build a new set of HTML email templates. These were targeted toward customers inquiring about new vehicles and services, to be used by a wide variety of car dealerships across the United States.


The Beastly, Wild Terrain of Email Marketing

During the past three years, I’ve been solidly exploring the rocky terrain of HTML Email Design & Optimization. It has become quite a wild & hairy beast, with all the disparate email client standards, SPAM filter hurdles and usability requirements needed to produce work that renders/delivers well in major email clients, phones & devices. With continual practice, and constant vigilance to the latest developments, I strive to become the beast master of the medium, with a goal of always delivering innovative, dynamic design solutions that look great AND reach the target’s inbox.

Overall, the vast majority of my experience has been in the following areas:

  • Product design & development for digital and print
    (B2B, B2C, C2B, C2C)
  • Website design & development
  • Website content management/maintenance (via CMS)
  • Digital marketing & metrics
  • Instructional design & copy writing
  • Identity branding
  • Education & curriculum development
    (distance-learning & classroom)

Some of the places I have worked include:

  • American Optometric Association
  • Estee Lauder Companies Inc. (NYC)
  • Barnes-Jewish Hospital, Edward Jones
  • Enterprise, Maritz/Opportunity Max
  • United-Mayflower
  • UMSL


ddd-pd-frb-grph-portDigital Paper People & Product Design

For fun, I moonlight as a plucky sort of Dr. Frankenstein as the creator of monstrous digital paper dolls and products at my own company Digital Dorkette Dolls.

I’ve just started to get Digital Dorkette Dolls up and running, but some products coming soon are paper doll collections based on characters from novels, movies and TV, as well as personalized paper dolls for weddings and special occasions. I’ll be adding other creative digitalia like invitations, portraits, paintings and scrap materials as well.

Right now I’m working on a private commission of digital papers dolls inspired by characters from the TV series Penny Dreadful on Showtime. The client is graciously allowing me to share them with the public when I am finished, and they will be available for sale on the site soon.

OTHER BLOG & SITES
If you are interested in seeing my paper doll site and other projects, please visit:

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For other ways to connect with me: